Toni & Guy (TG) Photographic Shoot

The Toni & Guy (TG) Photographic Shoot was based on the political/artistic movements in the United States. The creative decision to showcase models in this frame was made by TG educators and hairstylists: Erin Patterson, Courtney Greenday, and Nikki Bohnett. These women proposed a fashion show that depicted Prohibition, Andy Warhol, and the Modern Day Hipster eras.

The Workflow

ADC served as the technical support team in this project. We provided photographers, cinematographers, lighting, and additional crew in order to successfully capture this moment. The motive was to highlight the hairstyles while keeping the editorial collection in mind. The post production portion of the workflow was the most powerful part of this project. Photo retouchers from Mystique Pacific (a sub-unit of ADC) ensured that the hairstyles were lit and set apart from the rest of the frame. Curves and contours were taken into heavy consideration. Overall, it took nearly three months to complete the desired look.    As for the fashion show, ADC shined in our natural production centered environment. Our full fledge team was driven to execute a professional experience from beginning to end. - Edited By: Christina Hernandez All photographs are copyrighted with the US Copyrights Office and available licensing in following formats. Please contact ABSTRACT DIGITAL CINEMA (Media Licensing Dept.) for fees, terms, and Photograph Use License Agreement. Unauthorized copying, publication, and/or replication prohibited. Copyright © 2013 Abstract Digital Cinema/Amanda Abeynayake. All rights reserved.