Magic Hour

The Magic Hour is devoted to women from all walks of life coming together for an afternoon rendezvous. The focus is recycled fashion. Each woman and/or group then takes part in some form or activity inspired by recycled craft making. From painting to sewing, every creation generates innovative ornamentations for modern day interior design. The Magic Hour captures that moment in the day when the sunlight enters your home and illuminates the memories you have collected over the years. These women harvest that special time and share it with their friends.  

The Workflow

Femininity was an important feature in this project. We wanted to showcase women in many different shades and shapes. Women have no limitations. Some women are sewing, while others are getting up close and personal with hammers, nails, and ladders. Casting was a main focus for The Magic Hour. We wanted to have an all- encompassing group of models so that our global audience could relate on an individualistic level. We were very excited to find women from around the world. The models exchanged dialogue organically because many of them met each other for the first time on set. These moments were unrehearsed and candid. ADC wanted to give back to the community with this project and decided to incorporate this aspect into the shoot. The recycled pieces you see have been handcrafted by our core team. Furthermore, each ornament was donated to various charities in the Los Angeles area. The Team: Creative Director: Abbey Abeynayake Production Assistant: Amanda Ramos Photographers: Abbey & Neil Abeynayake Electrician: Brocton Jobin Lighting Team/Gaffers: Zeke Cooley & Saul Gonzalez Lead Stylist: Naghmeh Ghafourian Hair/Makeup Team: Amy Perez Katie Buehler Brittany Miller Craft/Art Team: Amber Cilliani Jaclynn Bowers Jessica Schmedes Page Text Editor: Christina Hernandez Models: Noelle Gracia Neda Ghafourian Amy Padilla Elizabeth Garcia Kim Tran Joanna Idom Alex Smith Carmen Porras Anita Liao Shawnee Williams Special Thanks To: Lori Sage Brad Russo Nicole Russo Oscar Gandara All photographs are copyrighted with the US Copyrights Office and available licensing in following formats. Please contact ABSTRACT DIGITAL CINEMA (Media Licensing Dept.) for fees, terms, and Photograph Use License Agreement. Unauthorized copying, publication, and/or replication prohibited. Copyright © 2013 Abstract Digital Cinema/Amanda Abeynayake. All rights reserved.