The Canon Chance Project

“Chance comes into our lives when we least expect it. Life, itself, deserves a chance. The ocean is polluted everyday by senseless human beings and very few are doing anything to stop it. Showing the world these images just may be the trigger we all need to give back to our earth.” - Abbey Abeynayake Creative Director The Canon Chance Project promotes “chance” in a multitude of intersections within our society. Meditation allows us to free our body of any attachments and also gives our mind a chance to breathe. Love can be a beautiful moment when you give yourself a chance to let go of any negativity. Though we pulled from many “chance” centered notions, the main focus was the ocean and its deterioration throughout the centuries due to human destruction.

The Workflow

ADC adopted a philanthropic perspective while executing this project. Our team moved quickly to be a working part in both the humanistic approach as well as the artistic creation. Trash and other debris were collected from the actual location so that the patrons residing at the beach that day would witness our actions. “Many children actually began collecting trash as we were shooting and this was probably my favorite part. Tomorrow’s generation needs to be informed and a visual approach is a powerful tool,” stated Amanda Ramos (Creative Crew Member). Natural lighting was the desired method because we wanted the images to be organically created. The photography team was comprised of Certified Rescue Divers and a SCUBA Diving Instructor from the National Association of Underwater Instructors (NAUI). In order to capture each moment, shooting in the ocean was a must, and our photographers were incredibly comfortable in their natural environment. This dynamic team used their extensive knowledge and training to ensure a safe workflow.  The crew experienced the unforgiving temperature of our ocean firsthand and associated the sensation with the cold act of littering. By the end of the shoot, the ADC team and local onlookers were able to clean up the entire section of the beach. What we managed to accomplish in just a few hours is most definitely doable for a larger audience. Nine of our submitted images were selected for the 2011 Canon Chance Photo Competition and placed directly into their online catalogue. The crew experienced the unforgiving temperature of our ocean firsthand and associated the sensation to the cold act of littering. By the end of the shoot, the ADC team was able to clean up the entire section of the beach with the help of on lookers on site. It was an epidemic and what we managed to do in a couple of hours is most definitely doable for a larger audience