Modern Perception Photo Shoot
“Modern Perception came about from this ongoing interest we have in human form and public reception. It’s inspired by Barnum and Bailey’s Circus based in the 19th century; however, we wanted to shy away from the negative representation and establish a more positive philosophy." - Abbey Abeynayake Creative Director Each model was given a character name (Uri, Nerin, Ike, Orsen, and Nápea) and interestingly enough, the first letter of their names spell out UNION. Giving each model a character name established an identity. This proved to be symbolic for both the actual motivation of the shoot and the overall cohesiveness of the team.The Workflow
In terms of set design, a minimalistic approach was desired because we wanted our audience to sit with every element of the picture comfortably. Each character was set within a common day- to-day routine: gardening, engaging in leisure activities, and even exploring their own insecurities. Everything was calculated. Our goal was to highlight the normalcy in their setting so that they are perceived as a part of our society and not a freak on display. Therefore, wardrobe was kept to trendy modern day fashion that the public can relate to as well. We worked closely with a SFX Makeup team. For nearly six months during the preproduction process Creative Director Abbey Abeynayake sat with the artists and we developed each look. Some of these looks took three to four hours to create, but we used the time gaps between models to reflect on both set design, wardrobe, and lighting. It was magic from the moment we stepped on set until the very end. Our goal was to place these individuals in routine events where they could be perceived like any other person living on this earth. The team came together, exchanged creative dialogue, and transformed what was an idea on paper to an actual tangible piece of work that represents ADC to the fullest.
ABSTRACT Digital Cinema
Copyright ©2014 Abstract Digital Cinema. All rights reserved.
The Team:
Creative Director: Abbey Abeynayake
Special Thanks To:
Executive Assistant: Kelley Choi
The HUD Art Gallery
Production Manager: Julia Vazquez
Rodrigo Aguilar
Photographers: Abbey & Neil Abeynayake
Yessica Torres
Lead Electrician/Gaffer: Robert Wills
Joe Medina
Behind the Scenes Cinematographer: Brocton Jobin
Cheryl Dondero
Behind the Scenes Photographer: Cristina Watson
Veronica Merrifeld
Lead Hairstylist/Makeup: Amber Cillani
Ricky Magana
SFX Makeup Team: Laura Young & Renae Goodhew
Matthew Pryatel
Lead Stylist: Naghmeh Ghafourian
Carmen Pedraza
Highly Gifted Fashion Designer: Saul Gonzalez
LAX Vans
Set Designer: Mackenzie Maxwell
Nancy Hernandez
Chef: Nimmi Pereria
MaryAnn Guiterrez
Production Assistants: Gervacio Gonzalez & Sean Abeynayake
Deepi DeSilva
Models:
Kaylee Brockcamp
Uri – Christina Hernandez
Ryan Borg
Nápea – Naghmeh Ghafourian
Bob Crouch
Ike – Ashton Kaufman
Orsen – Alex David
Nerin – Neda Ghafourian
Page Text Editor: Christina Hernandez
All photographs are copyrighted with the US Copyrights Office and available licensing in following formats. Please contact ABSTRACT DIGITAL CINEMA (Media Licensing Dept.) for fees,
terms, and Photograph Use License Agreement. Unauthorized copying, publication, and/or replication prohibited.
Copyright © 2014 Abstract Digital Cinema/Amanda Abeynayake. All rights reserved.
ABSTRACT Digital Cinema
